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Equitable Advisors: Did You Lose Money with Equitable Advisors (AXA Advisors)?

Securities Lawyer Jonathan Kurta
By: Jonathan Kurta Author

Equitable Advisors (CRD #: 6627), a registered broker and investment firm, has regulatory actions on its record that investors should know about. Investors should also familiarize themselves with fees charged by the brokerage firm and potential conflicts of interest.

This firm does business under the following names:

  • AXA Advisors
  • Equitable Financial Advisors
  • Equitable Advisors
  • Equico Securities
  • EQ Financial Consultants

Can I Sue Equitable Advisors?

Yes, you can recover losses that you suffered as a result of broker misconduct or fraud. However, most investors use FINRA arbitration rather than suing in civil court. Typically, an investment contract with a brokerage firm will feature a pre-dispute arbitration clause. This clause requires brokers to use FINRA arbitration. Firms may prefer this option since the proceedings are non-public, meaning less publicity for the firm.

Securities Lawyer Jonathan Kurta
Written by: Jonathan Kurta

Jonathan Kurta is an accomplished securities attorney and a founding partner at Kurta Law.

Regulatory Actions

There are 37 total disclosures on this firm’s record, according to its BrokerCheck record, accessed March 10, 2023. Investors should keep reading to learn more about the most recent disclosures. You can read a complete list of their disclosures in their detailed BrokerCheck record.

Allegations of FINRA Rule Violations

According to an Acceptance, Waiver, and Consent agreement dated October 19, 2021, Equitable Advisors consented to the findings that it executed a settlement agreement that violated FINRA Rules. Allegedly, a broker added to the settlement an agreement that the customer would not oppose the broker’s request to expunge the dispute from their record.

Brokers may request that FINRA expunge a customer dispute, but FINRA Rule 2081 states that firms are not to include these types of conditions in their settlement agreements with customers.

The AWC alleges that Equitable Advisors should have detected this language and removed that provision before the customer signed.

As part of the terms of the AWC, Equitable Advisors consented to a $20,000 fine.

Allegations of Misrepresentation Concerning 401(k)s

On May 2, 2019, Equitable Advisors consented to the findings in an AWC alleging that forms created by the firm’s affiliated life insurance company contained misleading information concerning their 401(k)s. The forms allegedly misrepresented certain bonds funds as investment grade, when FINRA alleges they were not. Non-investment grade bonds can be highly risky investments, unlike traditional bonds. Further, the AWC alleged that Equitable Advisors did not conduct periodic reviews of fund classifications to ensure that their credit quality was described accurately.

Equitable Advisors consented to a $600,000 fine in addition to a restitution payment of $172,461.33 to be paid to customers.

Mutual Fund Fee Allegations

According to an Order issued by the Securities and Exchange Commission dated March 11, 2019, Equitable Advisors (a.k.a. AXA Advisors LLC), failed to make adequate disclosures regarding its mutual funds. Allegedly, the firm’s advisors recommended or held mutual fund share classes that charged 12b-1 fees instead of lower-cost share classes.

Equitable Advisors allegedly failed to disclose the conflicts of interest related to mutual funds that charge 12b-1 fees. 12b-1 fees are also known as the mutual fund’s expense ratio. These fees cover the mutual fund’s expenses. Brokers should always recommend lower-cost shares classes if they are available.

Equitable Advisors consented to pay a disgorgement of $972,007.36 and a prejudgment interest of $162,144.64.

Florida Annuity Allegations

On August 8, 2018, AXA Advisors entered into a stipulation and consent agreement alleging the firm failed to supervise brokers. Firms are required to supervise brokers under FINRA Rule 3110. AXA advisors allegedly recommended annuities without having a basis for believing they would suit investor needs. Furthermore, the firm allegedly approved annuity applications that were not correct.

As part of the agreement, the firm consented to pay a fine of $50,000.

View from the street of the One World Trade Center

Products Offered by Equitable Advisors

Some of the following financial products–especially alternative investments, variable annuities, and options, have the potential to suffer major losses. Investors who are concerned their Equitable Advisors broker may have invested them in overly risky investments should know that they may have a case for a securities lawyer. Brokers have a duty to ensure the investments they recommend suit their investor’s financial needs. 

Equitable Advisors Conflicts of Interest

According to the firm’s Customer Relationship Summary (Form CRS), the way Equitable Advisors makes money “inherently creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the recommendations and investment advice we provide you.”

 

  • Investors pay a fee per transaction. Because of this, your broker has an incentive to encourage you to trade more often.
  • Mutual funds may include 12b-1 servicing fees that are shared with your financial professional.
  • Variable life and annuity products may have their own fees associated with certain benefits. They may also charge surrender fees in the case of early withdrawal.
  • Brokers who recommend proprietary products may receive additional compensation, such as retirement benefits.
  • Brokers may also receive non-cash compensation, such as awards, prizes, and trips in connection with their sales activity.

Equitable Advisors Broker Fees

Investors should know that they will pay fees on their transactions, even if the investments lose money.

  • Brokerage accounts charge a fee each time you buy or sell a security. These fees may be included in the price of the security or charge separately.
  • Fees for advisory accounts are different – you can read about the different fees in the Form CRS.
  • In addition to brokerage accounts and advisory accounts, the firm also offers IRA accounts.

Equitable Advisors Brokers

Equitable Advisors employs financial professionals that are often registered as both brokers and investment advisers. (Read about the differences here.)

These brokers are currently registered with Equitable Advisors or have registered with Equitable Advisors in the past 10 years.